TriDubai Triathlon Team Announced

I am very excited to announce that I am part of a new and exciting triathlon team called TriDubai. The team is focused on Ironman athletes, 10 in total who will represent the City of Dubai, with the goal of promoting the sport of triathlon in the United Arab Emirates and worldwide. Besides including some incredible athletes the team has a unique “charity driven” focus. Through our racing and results, charities of our choice will benefit. When one of the athletes on the team places in the top 3 in a key race, the designated charity will receive a donation. It is a chance for an athlete like myself to feel like I can finally give something back to the community. I have been fortunate enough to be able to make a living doing what I love and to be able to give something back to the community is a wonderful feeling.

The team is starting it’s racing with Ironman New Zealand where Cam Brown will go for his 5th title there. He and team mate Jo Lawn will race for the Cystic Fibrosis Charity in New Zealand.

My first race as part of the team will be at the California Half-Ironman on March 19th. Along with a number of my team mates we will strive to race strong and raise some money for the Challenged Athlete’s Foundation (CAF). So wish us luck!!!!

For a chance to learn more about the exiting new triathlon team, following is the official press release for the TriDubai team.

February 2005: A New Player in Professional Triathlon. The Human Interest Group, a
Boulder/Dubai based sports management company, proudly announces the creation of a new multisport team, Tri-Dubai.

Represented by 10 of the best long distance triathletes in the world, Tri-Dubai has implemented some unusual characteristics in the team concept within the sport of triathlon. In addition to creating exposure for the primary sponsor, the City of Dubai, the team will also partner with local charities at major races. “We have a pretty cool program in place to reward charities based on the success of our athletes at competitions. When Tri-Dubai wins, the charity wins too!” said Michael Yux, Director of Athlete Relations. “Tri-Dubai wanted to be different than other well established teams, such as Timex or Degree, by allowing the athletes to maintain all of their existing, individual sponsorship relationships (i.e. uniform branding opportunities) with other companies that have supported them in the past. We didn’t just buy the whole uniform – every athlete has their own sponsors for bikes, clothing, sunglasses, etc, thus we are creating exposure for those companies too. All parties involved benefit from exposure and this will help grow the sport and the tri-industry,” stated Franko Vatterott, founder of The Human Interest Group.

As a very unique, non-corporate sponsor, the City of Dubai will also be utilizing the athletes of Tri-Dubai to help build their national endurance athlete program via training camps and clinics.

Chris Legh, world-class Australian triathlete, had this to say about his association with the Tri-Dubai team: “It is a privilege to be involved with a team of this caliber. This has to be one of the greatest things to happen within the sport of triathlon. It is fantastic to be involved from the beginning in something which could change the dynamics of our sport and even better to be given the opportunity to support our chosen charities via our own performances. Team Tri-Dubai has added a new team dimension to a previously very individual sport; the spoils of victory can now be spread throughout the community.”
Legh joins a hand-picked, elite group of international triathletes, all equally excited about the prospects for the 2005 racing season.

Tri-Dubai’s roster for their inaugural season includes triathlon greats Peter Reid and Heather Fuhr, Canada; Tim and Nicole DeBoom, USA; Joanna Lawn and Cameron Brown, New Zealand; Chris Legh and Kate Major, Australia; Simon Lessing, UK; and current world champion Normann Stadler, Germany.

Tri-Dubai’s first major race event will be Ironman New Zealand on March 5, 2005. The partner charity for this race will be Cystic Fibrosis (CF) of New Zealand. “With Cam (Brown) and Jo (Lawn) racing in front of their hometown fans, hopefully they will chalk one up for the kids of CF,” says Yux.

“It was a huge honor to be selected for the Tri-Dubai triathlon team, not just because of the athletes assembled in the team, some of which I have looked up to throughout my triathlon career but for what the team will try and achieve; it won’t be just about winning races for the athletes but part of it will be supporting some of the most deserving charities, one of which I have an official association with, being the patron of Cystic Fibrosis New Zealand. Hopefully I can win my 5th New Zealand Ironman title, not just for myself but so I can support New Zealand kids with CF,” stated Brown.

“Two-time World Ironman Champion Tim DeBoom is also psyched about the Tri-Dubai
concept, “It means so much for Nicole and I to be involved with a team like this. It’s an
opportunity to be a part of something that could potentially change our sport and make an impact globally as well. We are always looking for ways to give back, and that’s what this team is all about. Triathlon has needed this for so long. It’s exciting to see the quality of athletes that are involved, and that we can now call teammates.”

Four-time world Olympic distance champion Simon Lessing shares his enthusiasm, “I am really excited to be part of the 2005 Tri-Dubai Team. In keeping with the individual identity of our sport, Tri-Dubai has enabled the best Ironman athletes in the world to unite and race together under one common banner. “I am sure that with the innovative concept of Team Tri-Dubai and the personalities involved, we will be excellent representation of a dynamic city (Dubai) that is truly committed to making a difference.”

Tri-Dubai will promote the amazing beach resort city of Dubai, located on the beautiful Arabian Gulf. Dubbed “The City of Gold,” Dubai was recently rated by readers of Conde Nast Traveler as one of the top tourist destinations in the world. With fine restaurants, unique entertainment opportunities, and the world’s only 7-star hotel, Dubai has unlimited possibilities to offer travelers.

For more information about Tri-Dubai Pro Triathlon please visit: or email

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